![]() ![]() This is surprising, considering that art experience is a temporally evolving one, that it involves a large variety of psychological processes, and that it is tightly linked to specific contexts, such as art museums. So far, in the domain of art little attention has been paid to the interrelations among duration of visual exploration, subjective experience, and context. Thus, the time it takes to visually explore an object can inform about its emotional relevance, interestingness, or even its aesthetic appeal. On the one hand, context can facilitate or hinder the recognition and identification of objects on the other, motivational, emotional, and cognitive states influence where people look and for how long. Contextual and personal factors influence this dynamic visual exploration. Visual exploration is an active and dynamic process of gathering information about the world. Our results suggest that art museums foster an enduring and focused aesthetic experience and demonstrate that context modulates the relation between art experience and viewing behavior. The effect of aesthetic appreciation and ambiguity on viewing time was modulated by context: Whereas art appreciation tended to predict viewing time better in the laboratory than in museum context, the relation between ambiguity and viewing time was positive in the museum and negative in the laboratory context. Analyses with mixed effects models revealed that aesthetic appreciation (compounding liking and interest), understanding, and ambiguity predicted viewing time for artworks and for their corresponding labels. Our results show that participants in the museum context liked artworks more, found them more interesting, and viewed them longer than those in the laboratory. After freely viewing the exhibition, participants rated each artwork on liking, interest, understanding, and ambiguity scales. In both cases viewing time was recorded with a mobile eye tracking system. Two groups of participants viewed an art exhibition in one of two contexts: one in the museum, the other in the laboratory. Here we examined the effect of context on the relation between the experience of art and viewing time, the most basic indicator of viewing behavior. The unfolding of these processes in time and their relation with viewing behavior, however, is still poorly understood. The experience of art emerges from the interaction of various cognitive and affective processes. ![]()
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